Matt Price

Strategic Leader | Architect of Digital Storage Ecosystems

Co-Founder, SafeStorageRentals.com

With over 18 years of experience at the vanguard of the self-storage industry, Matt Price is a visionary leader who bridges the gap between digital demand and physical occupancy. As the Principal Owner of Selfstoragefinders.com and its affiliates, Matt has navigated the industry’s evolution from localized SEO to sophisticated, hyper-integrated affiliate networks.

Matt specializes in the "connective tissue" of the storage business—the precise intersection of customer psychology, digital acquisition, and operational scale.

Core Expertise

Ecosystem Architecture: Designing seamless lead-to-lease integrations for national REITs and independent storage brands.
Market Intelligence: Leveraging historical data to predict consumer behavior and optimize acquisition spend.
Strategic Roadmapping: Building long-term digital infrastructures aligned with portfolio growth and exit strategies.
High-Level Partnerships: Managing relationships with industry aggregators for preferential placement and optimized commissions.
Unit-Economic Integration: Translating complex metrics—including Net Operating Income (NOI), Average Daily Rate (ADR), and delinquency impact—into actionable marketing initiatives.

Professional Impact

Visionary Leadership at Selfstoragefinders.com

Matt serves as the internal "North Star" for digital authority in a fragmented market. Under his leadership, the platform has evolved into a critical operational asset, enabling sustained competitive advantage and market share growth across multiple cycles.

Operational & Digital Synergy

By treating a brand’s web presence as a core operational system, Matt has helped define how modern storage customers interact with facilities. His approach ensures every digital touchpoint contributes directly to revenue and efficiency.

Industry Mentorship

A recognized subject matter expert, Matt leads cross-functional teams by grounding advanced digital strategies in real-world storage economics. His leadership keeps marketing aligned with financial and operational performance.

Professional Philosophy

In the storage industry, your web presence isn’t just a storefront—it is your most valuable operational asset. To win, you must align digital infrastructure with the core economics of the physical facility.